NEWS RELEASE
from the
American College of Apothecaries
2830 Summer Oaks Drive, Bartlett, TN 38134
ACA/ACVP Partners with PrescribeWellness to Help Community Pharmacies Improve
Medication Adherence and Drive Customer Loyalty
Automated messaging program provides efficient delivery of personalized communications
Memphis, TN—January 11, 2011 -- The American College of Apothecaries & American College of Veterinary Pharmacist (ACA/ACVP) today announced that it has partnered with PrescribeWellness to deliver a new, customized marketing solution to their community pharmacist members. A provider of multi-channel marketing solutions, PrescribeWellness specializing in helping independent pharmacies improve customer communications; drive cross sells; and maximize customer loyalty through automated, personalized multi-channel communications.
A leading provider of integrated and automated personalized communication solutions, PrescribeWellness has developed a series of communications focused on influencing patient behavior. By communicating via the independent pharmacist’s voice with the right message and at the right time, initial pilot projects produced a significant increase in patient satisfaction and revenues. This unique combination of personalization with automation drives customer loyalty and retention, frequency of visits and overall profitability of the company.
“ACA/ACVP is continually seeking new opportunities that provide a direct benefit to our members’ businesses,” states Ed Hesterlee, Executive Vice President at ACA/ACVP. “We are excited to have an opportunity to introduce our members, all industry leaders in their respected regions, to a proven technology that will provide them with a much needed competitive edge.”
“I’ve personally used the PrescribeWellness solution over the past year and have received extremely positive feedback from patients,” says Paul Lofholm, ACA Past-President and owner of Ross Valley Pharmacy. “In my 25 years of practice, I have yet to see a marketing product generate this amount of return on investment. I'm confident that the level of personal communication offered by PrescribeWellness will be instrumental in the long term success of my business.”
By leveraging technology to deliver the personal attention independent pharmacies are known for, these local providers are able to remain competitive with large chains and mail order pharmacies by improving customer service and enhancing patient loyalty. Additional benefits to the consumer include improved medical care and quality of life through the delivery of valuable health information by using the PrescribeWellness solution. The overall result for local pharmacies - improved customer satisfaction, retention and profitability. “The real competitive advantage of a community pharmacist is the personalized service and customer care. Often times, in this economic climate, this becomes difficult to accomplish. ” adds Tony Thuyen, head of business development for PrescribeWellness. “It’s exciting to deliver a solution that brings back the old fashion customer service through the use of innovative technologies. “
ACA/ACVP will co-market the solution to members starting January 2011. For immediate information on the PrescribeWellness solution, please visit their website at www.prescribewellness.com.
About ACA/ACVP
The American College of Apothecaries is an international professional association of pharmacists whose primary mission is to assure the delivery of pharmacy and related health care services of the highest quality, and to promote private pharmacy practice. For more information, please visit www.americancollegeofapothecaries.com. It’s sister organization, The American College of Veterinary Pharmacists, supports the efforts of Independent Pharmacists in developing and strengthening services they provide for veterinarians. For more information, please visit www.vetmeds.org.
About PrescribeWellness
PrescribeWellness is a leading provider of integrated and automated personalized communication solutions. Focusing on the delivery of the right message at the right time and through the right channel, PrescribeWellness’ platform has executed millions of targeted communications over the past 5 years. Their unique solution enables customers to leverage the power of their voice through a multitude of channels to improve loyalty and retention, frequency of visit and overall profitability. For more information, please visit www.prescribewellness.com.